Surprisingly, after the game released, commercials began to
appear inside the EA Sports UFC 4 martial arts game from EA,
which was not present with the release of the game on the
market, but it added through updates.
The community of players criticized this behavior from the
industry giant EA, which quickly took the initiative to solve
the problem and remove commercials from within the game.
The ads were appearing after the replay screenshots and were
criticized by the players for having paid the full price of the
game and the company not entitled to profit from it in this way.