Portuguese football star Cristiano Ronaldo has an “amazing” ability to make success and “money” wherever he solves, and this is what happened specifically in Juventus after the “Don” joined him in 2018 from Real Madrid. According to the “GameMe Sport” website, the player who won five golden balls, continued his luster in the Italian team in the first division, scoring 51 goals in 71 games. Ronaldo participated in crowning the Italian team with two titles during the first season, and it is expected that Juventus will achieve more positive results in this season. But on the other hand, the Portuguese football legend managed in less than two years to make a significant change in the Juventus brand, proving that he is the most profitable player in history and that the 105 million euros that the club paid a price were an investment in his place. On Wednesday, Turin announced the expansion of its sponsorship agreement, such as “Allianz”, whose stadium is named after him, until the total amount reaches 103 million euros. The new sponsorship agreement signed with the “old lady” is valid until 2030, and it provides 10.3 million euros each season. Followers say that this amount may seem limited, but the club is sponsored by other companies that chose to renew the partnership after Ronaldo’s accession. Earlier, the Spanish newspaper “AS” reported that the German company “Adidas” had made improvements to its offer to offer sportswear to the team and link its name to Ronaldo. The value of the contract signed between Juventus and Adidas reached 51 million euros a year, but it was in the range of 23.5 million euros before the arrival of the Don. Thanks to Ronaldo’s presence on the team, the shirt sales alone exceeded 100 million euros, meaning that they were at a similar level to Barcelona, Real Madrid, Spain, and Manchester United. Moreover, the company “Jeep”, which places its advertisement on the Italian players’ players, raised the value of its sponsorship of the team from 17 million euros annually before Ronaldo to 42 million after his arrival.
