Samsung, the largest mobile phone maker in the world, unveiled a new square shape foldable phone during a surprising television commercial that aired during the Oscars at dawn on Monday.
Although there were many shots of this phone, which appeared in at least two colors, purple and black, there were no other details available.
And the phone showed the box “Galaxy Z Flip” in the advertisement in a small size, which may equal the size of the palm of the hand, and also showed the seamless ability to fold and open, to form a full screen.
The phone will provide the ability to know the caller, and answer the call, without the need to open the phone, according to clips from Samsung’s announcement Monday.
But this phone is expected to be less expensive than the $ 1980 Galaxy Fuld, which opens like a book and was released in September, after several months of delay due to problems on its screen.
“The new Galaxy Z Flip flip phone will have a huge impact on the Samsung brand and help it improve competition with Apple’s expensive models,” said Tom Kang, an analyst at counterpoint research.
He added that Samsung took the lead in the field of folding phones, at a time when it appeared that competing Chinese companies were preparing to enter the emerging market.
